For action girls everywhere, adidas StellaSport is the sports range under the creative direction of Stella McCartney. Combining sport and style with bold branding, dynamic colours and explosive prints, Studio Juice used the global assets to create the international retail launch and multinational toolkits for the campaign.
Including all windows, store merchandising, staff incentives, POS and GWP, the campaign was launched in over 200 stores around the UK, Spain, Denmark, Japan and Dubai, and featured as Topshop exclusives in Hong Kong and USA.
To celebrate this epic new athleisure range, Studio Juice also produced the exclusive launch event at Topshop in Oxford Street, London. Live vining, DJs and a troupe of battling voguers helped showcase what Action Girls can do before Charli XCX closed the night with a boom (clap!).
For more information contact Chris Cook
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