Studio Juice

adidas Archive

  • 23 Retail Stores
  • 138 Individual POS Elements
  • 15 Products
adidas has been creating the best products in sports and style for over 60 years, generating a vast product catalogue. Studio Juice were appointed to create and deliver the relaunch of the adidas Archive – a retail campaign exclusive to Size? stores that celebrates the re-issue of iconic products from the archive.

The campaign includes all in-store point of sale and launched simultaneously across 22 stores in the UK and one flagship store in Paris. We developed and created all elements within the campaign – from the adidas Archive name, brand identity and year typography through to the product photography, illustrations, visual merchandising, microsite, mobile downloads and social media competitions.

For more information contact Nicole Shapiro