Twilight Saga: Eclipse - Find Edward’s Car
June 29, 2010
To coincide with the premiere of the new Twilight movie, Eclipse we hid a Volvo XC60 in a secret London location and we challenged fans via Facebook to come and find it. The prize – two tickets to the UK premiere. The Facebook activation saw a marked increase in activity on the Volvo Facebook page, including a 20% increase in Facebook fans.
Clues to the car’s location were revealed through a special “Find Edward’s Volvo Car” Facebook App, and not long after the final clue was posted the lucky winner appeared to claim her prize by racing to the XC60 and shouting “I found Edward’s car”.
