Studio Juice

Oxfam on Tour with Coldplay

  • 168K Exposures to campaign
  • 150k Content views
  • 28k Facebook Shares
Oxfam International challenged us to create an overarching audience engagement campaign that helped engage and inspire Coldplay fans to sign-up and show their support for their GROW campaign. We created the GROW wall, a visible movement of fans who Tweeted their support for GROW during one of Coldplay’s shows. Volunteers also used tablets to sign-up gig goers using apps that automatically uploaded a photo to Oxfam on Tour’s Facebook gallery.

For more information contact Dom Williams