Oxfam on Tour with Coldplay
Exposures to campaign
Oxfam International challenged us to create an overarching audience engagement campaign that helped engage and inspire Coldplay fans to sign-up and show their support for their GROW campaign. We created the GROW wall, a visible movement of fans who Tweeted their support for GROW during one of Coldplay’s shows. Volunteers also used tablets to sign-up gig goers using apps that automatically uploaded a photo to Oxfam on Tour’s Facebook gallery.
For more information contact Dom Williams
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