Studio Juice

Sigur Rós Valtari Hour

  • 150K Album Streams
  • 1,500 Photos
We invited Sigur Rós fans to participate in Valtari Hour – a rolling, New Year’s Eve-style listening event celebrating the band’s new album, Valtari, which took place on 17th May, 2012 at 7pm in every time zone around the globe.

We devised a special listening platform that counted down and then streamed the album in its entirety for one hour. As the countdown reached zero in each timezone the platform also revealed a new strip of album artwork, building up to full reveal at the end of the campaign.

For more information contact Dom Williams